JuteXPO

In my time at JuteXPO, along side developing products, I have also lead an in-house rebrand that has been soft launched across the business as of late 2025. The project gave me experience in a range of brand identity challenges, from presenting the brand in a physical space to working with Webflow to create a wire-frame for the website. With the concept of modernising a brand that hadn't had a refresh since 2005, I looked to include circularity with an understated feel as the business often operates as a sub-brand providing a manufacturing service versus being the focal point in projects.